§ 5-99 Meaningful Reductions.
RCNY § 5-99
All discounts, sales, reductions or savings must be meaningful, and not merely nominal or insignificant. All articles and services so advertised must be offered at a reduction or savings of at least 5 percent from the price to which the advertiser's is being compared, unless [in the case of items retailing for over $100] the advertisement clearly sets forth the actual percentage of reduction or the dollar amount of the reduction.













