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NYC Rules of the City of New York

§ 5-10 — Deceptive Classified Ads.

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What is NYC RCNY § 5-10?

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(a) Dealers, brokers, or business entities advertising in the classified section of a newspaper, magazine or other printed media must disclose that they are businesses. (b) An advertiser can disclose that it is a business by use of the word "dealer," "broker," or other similar terms.

General informational summary. Not legal advice for your situation. Consult an attorney before acting on any specific matter.

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§ 5-10 Deceptive Classified Ads.

RCNY § 5-10

(a)Dealers, brokers, or business entities advertising in the classified section of a newspaper, magazine or other printed media must disclose that they are businesses.

(b)An advertiser can disclose that it is a business by use of the word "dealer," "broker," or other similar terms.

(c)Examples: A dealer's classified ad which reads: "Dodge '68 $795, Call OF7-1452" would not satisfy the requirements of this Regulation because it does not disclose that the advertiser is a business. A classified ad which reads: "3 room apt., $160, call Acme Rental, Inc." sufficiently discloses that the advertiser is a business.

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