§ 5-97 "Discount," "Outlet," "Bargain" and "Warehouse" Operations.
RCNY § 5-97
If a retailer includes in the name of his store, or in any other "out-of-store" manner represents the regular retail operation of his entire store by use of the words "discount," "outlet," "bargain," "warehouse," or any other term implying that all goods and services are regularly sold at less than genuine list, catalog, suggested or retail market prices, then 75 percent of the retailer's dollar volume in the last selling season exclusive of fair-traded items must have been from items which were in fact sold for at least 5 percent less than genuine list, catalog, suggested or retail market price.
