§ 5-89 "Wholesale Price," "Manufacturer's Price," "Factory Price," and Similar Terms.
RCNY § 5-89
If an advertiser states or implies that goods are offered at or below "list," "wholesale," "wholesale price," "original wholesale," or other similar terms, these terms must pertain to the price currently and generally paid for such goods by retailers in the New York City trading area. If the advertiser states or implies that goods are offered at or below "manufacturer's wholesale," "manufacturer's price," "factory price," or other similar terms indicating purchase directly from a manufacturer, these terms must pertain to the price currently and generally paid for such goods by retailers in the New York City trading area who purchase the category of merchandise directly from the manufacturer. It is presumptive evidence of compliance with this section if the advertiser can show that the goods are offered below the price paid by the advertiser.
