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What is NYC AC § 20-734?

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This section prohibits providers of funeral services from failing to display the three least expensive caskets in a manner consistent with other caskets. It also restricts interference with customers' selection of merchandise or services, including false representations and disparagement of price concerns. Applies to funeral service providers.

General informational summary. Not legal advice for your situation. Consult an attorney before acting on any specific matter.

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§ 20-734 Merchandise and service selection.

AC § 20-734

It shall be unlawful for any provider of funeral services: a. to fail to display the three least expensive caskets offered for sale in the same general manner as other caskets are displayed, provided that if fewer than twelve caskets are displayed, only the least expensive casket must be so displayed; or b. to interfere with the customer's selection of merchandise or services offered for sale including: (1) representing in any manner that any funeral merchandise or service is offered for sale when such is not a bona fide offer to sell said product or services, (2) falsely discouraging any purchase by disparagement, by suggestion that any merchandise or service is not readily available or by defacement, (3) disparaging concern for price by suggestion that a customer's concern for price or desire to save money on merchandise or services is improper, inappropriate or indicative of a lack of respect or affection for the deceased, (4) contradicting, mitigating or detracting from the printed disclosures required by section 20-732 of this subchapter, or (5) making any claim that is false, misleading or unsubstantiated in a material respect regarding any merchandise or services.

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