§ 67-16 Authorized Rooftop Advertising Fixture.
RCNY § 67-16
(a)Authorized Rooftop Advertising Fixture.
(1)Upon payment of an annual Advertising Permit Fee as described in 35 RCNY § 58-07(g), a Medallion Owner may install and maintain an authorized Rooftop Advertising Fixture.
(2)A Medallion Owner must not install or maintain a Rooftop Advertising Fixture that is not authorized, or no longer authorized, by TLC.
(b)Grandfathered Authorized Rooftop Advertising Fixtures. A Rooftop Advertising Fixture that is authorized by a Memorandum of Understanding between the Rooftop Advertising Fixture Provider and the TLC that is in effect on August 30, 2011 and was installed in accordance with these rules shall be deemed to comply with the requirements of these rules.
(c)Requirements for Obtaining TLC Approval of a Rooftop Advertising Fixture.
(3)The Rooftop Advertising Fixture Provider may post advertisements on the Rooftop Advertising Fixture. Such advertisements: (i) must not exceed the physical dimensions of the advertising display surface of the rooftop unit.
(ii)Exception: An advertisement can exceed the dimensions of the advertising display surface of the rooftop unit by no more than 100 square inches if the certification by a Professional Engineer as required in paragraph one of this subdivision specifically states that the extension is safely supported upon the Rooftop Advertising Fixture.
(4)The Rooftop Advertising Fixture must: (i) be two-sided, each side of a shape that is longer across and shorter in height, although not necessarily a rectangle; (ii) display advertising material to the sides of the vehicle, and (iii) not display advertising material to the front and back of the vehicle.
(5)Variation in approved design.
(i)If the Rooftop Advertising Fixture Provider wants to deviate from an approved design, it must inform the TLC of any material variation in the original, approved design before installing a modified fixture.
(d)Maintenance of Rooftop Advertising Fixture. The Rooftop Advertising Fixture Provider must maintain the Rooftop Advertising Fixture in accordance with this Rule: (1) The Rooftop Advertising Fixture Provider must ensure that the Rooftop Advertising Fixture: (i) is firmly affixed to each taxicab; (ii) is otherwise operating in a safe manner; (iii) is in good working order; this includes that the advertising displayed on the fixture is firmly affixed; and (iv) displays current advertisements. A current advertisement is one that includes, but is not limited to, a defined event (such as advertisements for movies, concerts or events which have fixed opening or running dates) and only remains current until 60 days following the completion or termination of the event, or promotes an existing business or consumer product.
(e)Termination of Authorization of Rooftop Advertising Fixture.
(iii)If the Rooftop Advertising Fixture Provider fails to cure any defect or fail to respond to any concerns set forth in the Chairperson's notice to the satisfaction of the Chairperson within the time period allotted by the TLC, the Chairperson may promptly terminate authorization.
