§ 3-45 Sale, Labeling and Advertising of Milk, Cream and Substitutes Thereof.
RCNY § 3-45
(a)Definitions and standards of identity. Melloream or a vegetable oil blend. As used in this section, the terms "melloream" or a "vegetable oil blend" mean any substance, mixture or compound regardless of the name by which it is represented, which contains vegetable fats or oils and proteins derived from animal or vegetable sources, and whose appearance, odor and taste is similar to cream, half and half, milk or a mixture of milk and cream, to the point of rendering these products difficult to differentiate from each other.
(b)Labeling of melloream and vegetable oil blends. Whenever the brand name of melloream or a vegetable oil blend, as defined in subdivision (a) appears on the container so conspicuously as to be seen under customary conditions of purchase, there shall immediately and conspicuously precede or follow the brand name or product designation, without intervening written, printed or graphic matter, in letters at least one-third the size of the brand name on a contrasting background, any one of the following statements: "melloream," "a vegetable oil blend," "a vegetable oil product," "not a dairy product," "contains no milk or milk fat." There shall also appear on the label an accurate list of ingredients.
(c)Serving melloream, vegetable oil blends and cream in restaurants and other public eating places. Whenever melloream, a vegetable oil blend, cream, half and half, milk or a mixture of milk and cream is served in a restaurant, hotel, boarding house, lunch counter, place of entertainment, public eating place or any establishment where food is sold for consumption on the premises, the name of the product served should be clearly stated by label, sign or menu statement in a manner likely to be read by the customer.
