§ 15-01 Purpose and General Description.
RCNY § 15-01
(a)The "Made in New York Marketing Credit Program" ("the Program"), established and administered by the Mayor's Office of Media and Entertainment ("MOME"), offers "Made in New York" film and television productions a number of opportunities to promote their project in major media markets that are City-Owned assets or are privately owned and operated media outlets with which the City has established relationships. Qualified "Made in New York" productions that apply and are approved for this Program will be provided media outlets including, but not limited to, bus shelters, subway cars, and broadcasts on New York City Media group television stations. The amount of media advertising offered will be determined by certain production costs as defined in this rule. In exchange for the marketing credits, recipients will be required to make a monetary contribution to a New York City cultural institution approved by the New York City Department of Cultural Affairs or a non-profit organization with proposals for program funding on a Participatory Budgeting New York City ballot. The "Made in NY" logo must be included in all media advertising.
(b)The purpose of this rule is to outline the application process for the Program. These procedures govern the allocation of marketing credits, including the application process, standards for assessing evaluations, and other provisions necessary and appropriate for fulfilling the purposes of the Program.
(c)In order to receive the marketing credit, a marketing credit recipient must donate a Community Benefit to a New York City cultural institution or non-profit organization within thirty (30) days of completion of the authorized applicant's media campaign. (Amended City Record 3/30/2018, eff. 4/29/2018)
